You already have a system. It's just scattered.
Browser tabs. Self-messages on WhatsApp. Notes across three different apps. Voice memos you forget to revisit. Meeting summaries in exile.
You're not disorganized. You're adapting. These aren't bad habits. They're good instincts with nowhere to land.
We made a home for them.
That was the beginning. It's still true. But over the last year, something larger has changed about what these things are for.
More and more of how you work is an exchange between you and an AI.
You ask a model a question. You hand it a draft to fix. You let it triage your inbox. You let it prepare you for a meeting. Each of these is a small handoff of judgment from you to a system.
The systems are good. They're getting better. But they all share one structural weakness. They're strangers. Every conversation starts at zero. Every helpful suggestion is generic, because the AI has no idea what you've read, who you've met with, what you've decided, what you care about.
The race today is to fix that. The model labs are racing. The operating system vendors are racing. Each one wants to be the place where your context lives, so their AI knows you better than the others do.
We think they have it backwards.
Personal context shouldn't live with a model lab or a platform vendor. It should live with you.
Your reads, your meetings, your notes, your decisions, your way of thinking. These are not features of someone else's product. They are the substrate of how you work and who you are. They belong somewhere you control, in a shape you can read, in a form that travels with you to whichever tool you choose to use.
Popy is that place.
We capture what you do. Notes, meetings, email, reads, tasks. We aggregate what your tools already know. Calendar, work apps, documents. We connect all of it in a knowledge graph that sits with you, not with us.
That graph is available to whichever AI you trust. Claude. ChatGPT. Gemini. Whatever comes next. They read your context. They produce something useful. What they produce flows back to Popy.
Every interaction makes the substrate richer. Every AI conversation, anywhere, makes Popy more valuable to you, instead of locking your context inside a single vendor's memory.
Right now most intelligence lives in the cloud. That's changing.
Phones are running local models. Watches will reason locally. Cars already do. Ambient devices are coming. Robots and embodied systems aren't science fiction anymore. They're a roadmap.
Each new place intelligence shows up will need to know who you are. None of them will, unless something travels with you across them.
That's what Popy becomes. The portable layer of you that any local intelligence, on any device, can read.
We get more relevant the more intelligence spreads, not less.
The first version is a Mac app that helps you remember an article and prepare for a meeting. The longer version is the substrate of a life that increasingly happens through AI.
A few principles guide every decision we make.
The graph is the company. Surfaces are seasons. Email is the wedge today. It won't be the only one. What persists is the connected substrate underneath. We invest in surfaces because they prove the substrate. We invest in the substrate because it outlives any single surface.
Capture and surface in the same place. The places you put things in are the best places to show things back. Notes, meetings, email, tasks aren't just inputs. They're moments where the right context can return. We design the entry points to be re-entry points.
Silence over noise. Show nothing rather than show low-signal content. One reveal at a time. Suppress empty or uncertain outputs. The product earns the right to interrupt by being right when it does.
Architectural honesty. Your knowledge graph lives on your machine, in an encrypted database that only your system can unlock. We can't read it. Nobody who isn't you can read it. When AI processes your content, we use trusted providers with agreements that your data won't be used to train their models, and you can see which model handled what. We tell you what's on your device, what's in transit, and what we never store.
Yours by default. No ads. No training models on your content. No selling your attention. The business model is simple. You pay for the product. The data is yours, always.
Popy won't make you superhuman. It won't 10x your productivity. It won't turn you into a content machine.
It will help you remember the article you read last month. It will surface the tool someone mentioned six weeks ago. It will know the meeting you had with this person before you reply to their email. And as AI becomes more of how you get things done, it will make sure that AI actually knows you when it's helping you.
Small wins. Consistent relief. Less overhead spent remembering where you put things.
Underneath, slowly, something more durable. A record of you that doesn't disappear when an app shuts down or a vendor pivots. Something that's yours.
That's what we're building. A calm place for the things that slip through, and the portable layer of you that travels with the future.
A Mac app today. The portable layer of you, over time.
Download for Mac